In the early 1990's, the Company developed a long-range plan for the development of its land holdings. That plan continues today. A pictorial overview of that plan is depicted in our Activity Center Map.

The Company’s vision is to create a “new city” within the City of Daytona Beach. The 2002 annexation of our lands not already in the City of Daytona Beach doubled the size of the city and has the potential to add 50% to its population.

Our vision takes advantage of our unique location between Jacksonville and Orlando in one of the more affordable and fastest growing areas of Florida. We own more than seven miles of Interstate 95 frontage located just north of the intersection with Interstate 4. In 1996, the Company was successful in obtaining an interchange on Interstate 95 in the center of its lands, which created access to our lands including very large tracts of valuable commercial property.

Building on Daytona Beach’s world famous reputation for racing and beach tourism, our vision anticipates a community where residents can live, work, shop, and enjoy the natural beauty of Florida. To date, it includes the area’s premier golf and residential community, new elementary, middle, high schools, and a college, a new hospital, medical offices, business offices, flex office/warehouses, high-tech manufacturing and distribution facilities, and heavy industrial park.